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Expanding Your Influence: Understanding the Psychology of Persuasion

Discover the secrets of great influencers
 
Expanding your influence requires insights that go beyond the actual process of influencing—and into the psychology of what truly prompts us to say yes or no.
 
In this 2-day course you’ll uncover persuasion techniques that most people don’t even know exist. You’ll learn how to build your influence by applying these psychological principles to any number of business interactions from managing, to negotiating, to giving presentations in which you need to sell your ideas. In addition, you will learn how to choose the best principle for any given situation and learn to listen more critically to other people’s persuasive arguments.
 

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Upcoming Sessions

Date City Times Course# 32204
  • Nov 13, 2017
    - Nov 14, 2017
    Toronto, ON 9:00 AM
    - 5:00 PM
    Add to Cart
  • Jan 22, 2018
    - Jan 23, 2018
    Ottawa, ON 9:00 AM
    - 5:00 PM
    Add to Cart
  • Mar 26, 2018
    - Mar 27, 2018
    Toronto, ON 9:00 AM
    - 5:00 PM
    Add to Cart

Do you need a different date or location? We offer Courses On Request.


Course Details

What You Will Learn

  • Learn the psychological foundation to the laws of persuasion
  • Differentiate the psychology of persuasion from the process of influencing
  • Make the connection between psychological triggers and the laws of persuasion and influence
  • Define the two paths of persuasion—conscious and subconscious
  • Use the Pre-Persuasion Checklist to determine the appropriate law(s) of persuasion for a given business situation
  • Apply the laws of persuasion to your influencing challenges back on the job
 

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How You Will Benefit

  • Explore the psychology behind persuasion
  • Understand the psychological/subconscious triggers that influence a person’s decision-making process, behaviours and reactions
  • Select and customize the right law(s) of persuasion to apply in any situation
  • Learn tactics to protect yourself from unethical behaviour
  • Prepare to influence an individual by using a Pre-Persuasion Checklist
 

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Course Features

  • Complimentary copy of the book Maximum Influence: The 12 Universal Laws of Power Persuasion by Kurt W. Mortensen
  • Relevant business examples that illustrate common influence challenges you have or will likely face
  • Strategically crafted discussion sessions to maximize the sharing of knowledge amongst participants
  • Interactive exercises to reinforce your learning in a safe environment where feedback is provided
  • Well-crafted action plan template to ensure you transfer what you learn back to your work environment
 

Fee

  • $2,195 Non Member
  • $1,995 Member

Who Should Attend

Business professionals and managers, including project managers and team leaders, who need to understand the psychological principles behind how people are convinced to do something.