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Expanding Your Influence: Understanding the Psychology of Persuasion (Live Online)

Uncover persuasion techniques that most people don’t even know exist—and use them to build your influence.
Getting the reaction you want from others and expanding your influence require insights into the psychology of what truly prompts us to say “yes” or “no.” This course explores these psychological triggers and shows you how to apply persuasion principles to a wide variety of business interactions so you can achieve the outcomes you want.

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Upcoming Sessions

Date City Times Course# 62204
  • Jul 18, 2017
    - Jul 20, 2017
    Live Online 2:00 PM
    - 5:00 PM
    Add to Cart
  • Sep 12, 2017
    - Sep 14, 2017
    Live Online 2:00 PM
    - 5:00 PM
    Add to Cart
  • Oct 30, 2017
    - Nov 1, 2017
    Live Online 2:00 PM
    - 5:00 PM
    Add to Cart
  • Feb 6, 2018
    - Feb 8, 2018
    Live Online 2:00 PM
    - 5:00 PM
    Add to Cart
  • Mar 13, 2018
    - Mar 15, 2018
    Live Online 2:00 PM
    - 5:00 PM
    Add to Cart

Do you need a different date or location? We offer Courses On Request.

Course Details

What You Will Learn

Persuasion and Appealing to Human Nature
  • The Power of Persuasion and its 12 universal laws
  • The Law of Expectations: the impact of suggestions
  • The Law of Esteem: how praise releases energy\
Fulfilling Emotional Needs & Shaping Perceptions
  • The Law of Connectivity: contagious cooperation
  • The Law of Social Validation: the art of social pressure
  • The Law of Verbal Packaging: the leverage of language
  • The Law of Association: create the climate
  • The Law of Contrast: how to create extra value
Involving to Persuade
  • The Law of Involvement: create and awaken curiosity
  • The Law of Scarcity: get anyone to take immediate action
  • The Law of Obligation: how to get anyone to do a favor for you
Creating Discomfort & Balancing Emotion and Logic
  • The Law of Dissonance: internal pressure is the secret
  • The Law of Balance: logical mind vs. emotional heart
  • Your Pre-Persuasion Checklist

How You Will Benefit

  • Explore the psychology behind persuasion
  • Understand the psychological/subconscious triggers that influence a person’s decision-making process, behaviors and reactions
  • Select and customize the right law(s) of persuasion to apply in any situation
  • Learn tactics to protect yourself from unethical behavior
  • Prepare to influence an individual by using the Pre-Persuasion Checklist

Additional Details

Three 3-hour sessions 

Live Online courses are delivered in partnership with the American Management Association.

These courses offer the high-calibre faculty and quality content that Canadian Management Centre is known for, but in a live online format— delivered in easy-to-manage lesson installments that won’t disrupt your work week. Learn new skills, sharpen existing ones and enhance your career journey!

  • Interactive, instructor-led course in a user-friendly platform
  • Talk and text with faculty and peers via chat and VoIP
  • Share files and work in breakout group activities
  • Access live, 24/7 customer support throughout your AMA learning experience
  • Lessons are divided into manageable 3-hour blocks


  • $2,100 Member         
  • $2,399 non Member

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Who Should Attend

Midlevel business professionals who need to understand how people are convinced to do something, including sales managers, VP/directors of sales, account executives, as well as project, product, purchasing and marketing managers.