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Fundamentals of Marketing: Your Action Plan for Success

What does it take to gain a competitive advantage?

In competitive markets, an organization’s success is highly dependent upon having a clear understanding of the markets where they compete and pinpointing the factors that drive their customers’ purchase decisions—both are critical steps for successful marketing. In this course, you will learn modern marketing techniques to analyze markets and accurately capture and quantify customers’ needs, wants and preferences (NWP).
You will discover contemporary marketing tactics to utilize the Four Ps of Marketing (Product, Price, Place and Promotion) to boost your success. In addition, at every step, the most common marketing mistakes will be revealed along with confirmed marketing tactics to avoid them.
This two-day workshop is highly interactive; utilizing individual, small-group and full-class activities you will identify and adapt the most relevant marketing tactics for your own organization’s unique needs.

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Upcoming Sessions

Date City Times Course# 35512
  • Nov 2, 2017
    - Nov 3, 2017
    Toronto, ON 9:00 AM
    - 5:00 PM
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Do you need a different date or location? We offer Courses On Request.

Course Details

What You Will Learn

  • Recognize the widely varying roles and functions of marketing within different organizations
  • Apply modern techniques for conducting marketplace analysis
  • Utilize insightful marketing tactics to identify and quantify the key factors that drive your customers’ purchase decisions
  • Determine how to utilize the four Ps of marketing (Product, Price, Place and Promotion) to align your offerings with the customers’ key purchasing factors

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How You Will Benefit

  • Define marketing in a way that is relevant to your organization
  • Assess your own marketing strengths and areas for development
  • Discover ways to draw meaningful insights from market research
  • Apply specific tactics to utilize the 4 Ps through ‘real world’ exercises and activities
  • Create a personal action plan for developing a Marketing Plan for your organization

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Course Features

  • Simulation activities to help transfer learned skills and behaviour to your organization
  • Structured activities to apply learning individually and in groups
  • Hands-on activities engage participants in demonstrating skills
  • Worksheets and exercises to enhance participation and learning
  • Personal Action Plan for key learning and to implement new skills and knowledge


Who Should Attend

Individuals new to marketing and those who work within, or support, a marketing department. Other professionals and managers who need a solid understanding of marketing functions, strategies, plans and tactics.

Course Type



Read Reviews

The reviews below are from course evaluations.

  • This course has helped the following company outperform.

    Agriculture and Agri-Food Canada

  • "  It was comprehensive and covered all aspects of marketing.  "

  • "  I liked the way the material was presented. There was a clear PowerPoint presentation and there were also posters and images of the various topics covered all over the room.  "

  • "  Very useful information that will be very useful in our day-to-day activities.  "

  • "  It was an exceptional course and instructor that used real instruction and real life examples.  "

  • Cheryl Barrato
    Marketing Professional
    Storck Canada Inc.

  • This course has helped the following company outperform.


  • This course has helped the following company outperform.

    PMA Canada