Drive larger profits with professional selling skills that will earn the right business!
This sales training course is a road map of the entire sales process, covering every critical phase of selling. Practice and develop the enhanced listening and state-of-the-art prospecting skills you need to succeed as a professional salesperson in a unique business climate.
Individuals with less than three years of selling experience, as well as potential candidates for sales positions. Customer service representatives may also benefit from this course.
Live Online classes are delivered in partnership with American Management Association.
Do you need a different date or location? We offer Courses On Request.
When colleagues learn together, everyone benefits!
Connect with an advisor to discuss delivering this course to your team.
Michael K., National Sales Manager Feb 8, 2024
Kane O., Territory Manager Jun 16, 2023
Great Course structure and loved the useful resources it provides!
David West, Circular Materials Dec 5, 2022
Lots of good tips, great resources and materials, excellent trainer. I think it would have been good to mix up the breakout rooms a bit more, to get more ideas of other people's sales styles, however we always did a group review after so everyone did still have the opportunity to hear other people's approaches.
Past Participant, Koppert Canada Sep 13, 2022
Overall good course with a knowledgeable instructor.
Kyle McCumber, FBT Inc. Feb 11, 2022
Melissa Darte, FBT Inc. Feb 11, 2022
Aindriu Maguire, Clinical Trial Coordinator, Bay Area Research Logistics Dec 6, 2021
Great course! nothing bad to say
Olivia Prazmo, Sales Trainee, Colortech Inc., Dec 6, 2021
Tracey was a really excellent facilitator. She kept the class engaged and thinking.
Bill Araujo, Panasonic Canada Feb 27, 2020
The course was very good, it covered a lot of issues I face while selling, I feel it was very beneficial. Mr. Bill Sayers is a highly educated man with a tremendous background in sales. It was a great pleasure learning from Bill. Thank you!! I would definitely recommend this course to people who are considering sales for their career
Past Participant, Edwards Lifesciences (Canada) Inc. Feb 27, 2020
Bill was extremely friendly and approachable in this course. I had always worried about the "role play" portions of courses like this, but Bill made it fun. He made it easy to relate the skills he taught to our individual businesses and updating us on what's current and modern as well. Applied real world examples to concepts he was describing, with humour and wit and an obvious passion for his work. Bill is a great teacher.
QOQO WANG, CIBC Feb 26, 2020
Bill provided very practical ways to develop business skills, which are applicable in every profession. Bill has a wealth of knowledge and experience. I enjoyed him sharing his experiences and stories. Already referred this course to two friends. If you need a course to brush up soft skills, Professional Selling at CMC is really amazing!
anthony Dasilva, Wajax/Motion Electric Nov 21, 2019
I felt that the course was rushed. The trainer was great and answered all questions thoroughly. I believe 3 days would have been more thorough She was very knowledgable and had valuable information. She took time to answer all questions and made sure we understood. The course has some very good material about the fundamentals of selling.
Past Participant, Walker Industries Nov 20, 2019
I feel like I have received useful takeaways from this course that I will be applying in my current role. Karen was very accommodating to discussing personal inquiries on the fly with substance and validity. It is a great way to network with others in similar roles and the facilitators are great resources.
Jim Power, Watson Building Supplies Nov 19, 2019
As an experienced sales person I found this course was more geared towards new sales people which was presented very well. Karen was a very good facilitator. She communicated very well with the class.
Past Participant, Morningstar Nov 19, 2019
Great sales course. Great instructor. Read and review material
Past Participant, Epson Canada Ltd Nov 19, 2019
I really liked the section about the DiSC personality profiles. Karen is a very engaging instructor. Her wealth of industry experience really added to the value of the course.
Past Participant, Esri Canada Feb 25, 2019
Past participant, Prophix Software Inc Feb 25, 2018
DISC material was hard to handle and to understand. Specifically using the coin to scratch off a coating which didn't want to budge and the graphing portion. I didn't care for this portion of the program at all. Karen was a pleasure. Great style. Lots of personal stories. Easy going. Kept us on track. Nice facility, convenient to transit. Great lunches. Really pleasant staff.
Past Participant, The Master Group Nov 26, 2017
Past participant, Esri Canada Nov 20, 2017
Past participant, Esri Canada Nov 20, 2017
Karen was able to adapt course examples to suite my needs.
Amy Pagliaroli, Colortech Inc Nov 20, 2017
Karen presented the material in a very useful and effective way that I can see would help me in the future
Past Participant, Esri Canada Nov 20, 2017
Past Participant, Esri Canada Nov 20, 2017
Karen was able to adapt course examples to suite my needs.
Amy Pagliaroli, Colortech Inc Nov 20, 2017
Karen presented the material in a very useful and effective way that I can see would help me in the future
Sue C. Nov 22, 2016
Bill Sayers was very engaging and always encouraged participation!! Excellent leader CMC has a very professional setting and all participants were taken care of
Past Participant, Edwards Lifesciences (Canada) Inc. Nov 21, 2016
The small group of 4 people made this course very personal and engaging with a lot of one on one time and avid discussion. Bill was an excellent facilitator and fun to work with. very knowledgeable and engaging. He made the class fun and lively and seemed to make everyone feel comfortable. A great experience overall.
Past Participant, Adriana Villasenor Aug 31, 2016
I think spending more time on the sales pitch or "Gain Access with new prospects" portion of the course would be useful. I would suggest this section to include some activities.
It would be very useful for the facilitator to focus more on the subject.
Past Participant, Kal Tire Aug 30, 2016
Use the resource material as a guide for the two day course. Facilitator spent considerable amount of time on personal experiences. Total class time minus lunch and breaks was 11 hours
Toni P. May 31, 2016
| Side note: the food was superb. Attended a few courses in the past and the food has never disappointed. |
Aaron A. Feb 21, 2016
Great course! I would suggest that phone/laptops and other portable electronic devices should not be allowed in the course. Very distracting to others that want to learn. Excellent course! I now have more confidence to work in this new work of sales!
Paul D. Feb 20, 2016
Enjoyed the small class size.
Bill was a great facilitator. I enjoyed his relevant stories from his career in sales.
Past Participant, The Advantage Group International Nov 16, 2015
Bill was great, with great personal experiences which made the training informative. Bill is an MVP
Past Participant, Weight Watchers Nov 16, 2015
I felt the materials and theory covered provided me with sound fundamentals to complement the skill set I already possess. Bill knows the fundamentals and presents them in an informative and entertaining way. He knows his stuff. Wonderful to share his learning from his years of experience. I feel like I learned from a true pro
Jessica H. Aug 25, 2015
Bill kept me captivated and engaged.
Past Participant, Equitable Bank Aug 18, 2015
Past Participant, Veritaaq Aug 18, 2015
Past Participant, Cineplex Entertainment LP Aug 17, 2015
I found the course did not cover the technical aspects that I had expected or that were listed in the course details. Too much time was spent on entry level "professionalism skills" and tangents. There was too much time spent on imparting wisdom about life in general. I had expected more on the topic paid for.
Past Participant, CFA Society Toronto May 18, 2015
This course should be a one-day course - insufficient material for a two-day course.
Past Participant, Edwards Lifesciences Canada Nov 11, 2014
Karen B. Nov 11, 2014
Marc R. Nov 11, 2014
Past Participant, Prophix Software Inc. Nov 11, 2014
Maria M. Nov 2, 2014
Maria M. Nov 2, 2014
Past Participant, Oct 30, 2014
Past Participant, Target Canada Oct 30, 2014
Past Participant, Bayer inc Oct 30, 2014
Laura L. May 8, 2014
Past Participant, Esri Canada May 8, 2014
Mike M. Jan 26, 2014
Preeti M. Jan 26, 2014
Past Participant, Blum Canada Ltd. Nov 20, 2013
Matthew P. Nov 18, 2013
Past Participant, Macquarie Bank Nov 17, 2013
Past Participant May 12, 2013
Past Participant, Publicitas Canada APR Jan 27, 2013
Raed Y Jan 24, 2013
