How You Will Benefit
- Identify strategic planning issues in order to develop a unique competitive advantage
- Learn key analytical and conceptual approaches to expand your understanding of the marketplace
- Align your organization with your strategic planning goals by integrating strategy, objectives, metrics and performance
- Identify evolving strategic patterns and generate ideas on how they can be applied to your organization
- Incorporate customer needs into your strategic planning
- Use a case study to examine the strategic planning process
- Recognize how the actions of customers, competitors and your own company determine the outcomes in your markets
- Determine the best approach to effectively implement your strategic planning
What You Will Cover
- Identifying the questions and analyses that strategic planning must address
- Organizing a structured strategic planning process
- Developing a strategic mission, vision and unique value statement for your unit
- Assessing the external and internal environment
- Determining your organization’s performance profile and conducting a competitor assessment
- Conducting a VRIO analysis for identifying sustainable competitive advantages
- Applying an internal assessment to your organization
- Making strategic decisions and conducting a SWOT analysis
- Understanding the potential value of scenario planning
- Building your strategic plan and crafting your executive summary
- Communicating and executing your strategic plan
- Building commitment throughout the execution process
- Translating strategic imperatives into goals and actions
- Identifying ways to align the organization toward a single purpose
Who Should Attend
Executives, division leaders, and other senior managers involved in the formation and implementation of strategic planning.
