Expanding Your Influence: Understanding the Psychology of Persuasion

  • Leadership
  • Course Code: 32204
Discover the secrets of great influencers
Expanding your influence requires insights that go beyond the actual process of influencing—and into the psychology of what truly prompts us to say yes or no.
In this 2-day course you’ll uncover persuasion techniques that most people don’t even know exist. You’ll learn how to build your influence by applying these psychological principles to any number of business interactions from managing, to negotiating, to giving presentations in which you need to sell your ideas. In addition, you will learn how to choose the best principle for any given situation and learn to listen more critically to other people’s persuasive arguments.

Do you need a different date or location? We offer Courses On Request.

How You Will Benefit

Explore the psychology behind persuasion

Understand the psychological/subconscious triggers that influence a person’s decision-making process, behaviours and reactions

Select and customize the right law(s) of persuasion to apply in any situation

Learn tactics to protect yourself from unethical behaviour

Prepare to influence an individual by using a Pre-Persuasion Checklist



Who Should Attend

Business professionals and managers, including project managers and team leaders, who need to understand the psychological principles behind how people are convinced to do something.



$1,995 Member Fee
$2,195 Non Member Fee
View our pricing options and start saving today

Related Courses

Stay Connected

Copyright © 2017 CANADIAN MANAGEMENT CENTRE - PROFESSIONAL DEVELOPMENT, MANAGEMENT & CAREER TRAINING | 33 Yonge Street, Suite 320, Toronto, Ontario M5E 1G4, Canada | cmcinfo@cmcoutperform.com