Expanding Your Influence: Understanding the Psychology of Persuasion

  • Leadership
  • Course Code: 32204

Discover the secrets of great influencers

Expanding your influence requires insights that go beyond the actual process of influencing—and into the psychology of what truly prompts us to say yes or no.

Learn persuasion techniques that most people don’t even know exist. You’ll learn how to build your influence by applying these psychological principles to any number of business interactions from managing, to negotiating, to giving presentations in which you need to sell your ideas. In addition, you will learn how to choose the best principle for any given situation and learn to listen more critically to other people’s persuasive arguments.

Do you need a different date or location? We offer Courses On Request.

How You Will Benefit

  • Learn the psychological foundation to the laws of persuasion
  • Differentiate the psychology of persuasion from the process of influencing
  • Understand the psychological/subconscious triggers that influence a person’s decision-making process, behaviours and reactions
  • Define the two paths of persuasion—conscious and subconscious
  • Use the Pre-Persuasion Checklist to determine the appropriate law(s) of persuasion for a given business situation
  • Apply the laws of persuasion to your influencing challenges back on the job
  • Select and customize the right law(s) of persuasion to apply in any situation
  • Learn tactics to protect yourself from unethical behaviour

Course Features

  • Complimentary copy of the book Maximum Influence: The 12 Universal Laws of Power Persuasion by Kurt W. Mortensen
  • Relevant business examples that illustrate common influence challenges you have or will likely face
  • Strategically crafted discussion sessions to maximize the sharing of knowledge amongst participants
  • Interactive exercises to reinforce your learning in a safe environment where feedback is provided
  • Well-crafted action plan template to ensure you transfer what you learn back to your work environment


Who Should Attend

Business professionals and managers, including project managers and team leaders, who need to understand the psychological principles behind how people are convinced to do something.



$1,995 Member Fee
$2,195 Non Member Fee
View our pricing options and start saving today


11 Reviews 4 Star

Course Reviews

  • Past participant, Nordion Nov 18, 2018

  • Lucy Pacheco, IIROC Nov 15, 2018

    I understand the course was reduced to 2 days. There was not sufficient time to discuss real situations with the amount of content required to cover. Our Facilitator was very positive and engaging. She made everyone feel comfortable to share experiences. I really enjoyed the conference and experience at CMC. The facilitator was excellent as were the resource materials and additional reading references provided throughout the day.

  • Past participant, Cancer Care Ontario Apr 7, 2018

    Very knowledgeable and pleasant. I would preferred that more time was focused in explaining the model on day one i.e. overall concept and how the model derived and then drilling down into details. However, I understand that this may have been the course curriculum and not the facilitator. great classroom environment and very pleasant staff

  • Past participant, Berkley Canada Apr 2, 2018


  • Past participant, MD-Direct Mar 23, 2017

Related Courses

Related Resources

Stay Connected

Copyright © 2018 CANADIAN MANAGEMENT CENTRE - PROFESSIONAL DEVELOPMENT, MANAGEMENT & CAREER TRAINING | 33 Yonge Street, Suite 320, Toronto, Ontario M5E 1G4, Canada | cmcinfo@cmcoutperform.com