Expanding Your Influence: Understanding the Psychology of Persuasion

  • Leadership
  • Course Code: 32204

Discover the secrets of great influencers

Expanding your influence requires insights that go beyond the actual process of influencing—and into the psychology of what truly prompts us to say yes or no.

Learn persuasion techniques that most people don’t even know exist. You’ll learn how to build your influence by applying these psychological principles to any number of business interactions from managing, to negotiating, to giving presentations in which you need to sell your ideas. In addition, you will learn how to choose the best principle for any given situation and learn to listen more critically to other people’s persuasive arguments.

How You Will Benefit

  • Learn the psychological foundation to the laws of persuasion
  • Differentiate the psychology of persuasion from the process of influencing
  • Understand the psychological/subconscious triggers that influence a person’s decision-making process, behaviours and reactions
  • Define the two paths of persuasion—conscious and subconscious
  • Use the Pre-Persuasion Checklist to determine the appropriate law(s) of persuasion for a given business situation
  • Apply the laws of persuasion to your influencing challenges back on the job
  • Select and customize the right law(s) of persuasion to apply in any situation
  • Learn tactics to protect yourself from unethical behaviour

Course Features

  • Complimentary copy of the book Maximum Influence: The 12 Universal Laws of Power Persuasion by Kurt W. Mortensen
  • Relevant business examples that illustrate common influence challenges you have or will likely face
  • Strategically crafted discussion sessions to maximize the sharing of knowledge amongst participants
  • Interactive exercises to reinforce your learning in a safe environment where feedback is provided
  • Well-crafted action plan template to ensure you transfer what you learn back to your work environment

Who Should Attend

Business professionals and managers, including project managers and team leaders, who need to understand the psychological principles behind how people are convinced to do something.

Live Online classes are delivered in partnership with American Management Association.

Live Online courses delivered in partnership with American Management Association


$2,695 Non Member Fee
$2,395 Member Fee

Do you need a different date or location? We offer Courses On Request.

$2,695 Non Member Fee
$2,395 Member Fee

Do you need a different date or location? We offer Courses On Request.

Schedule this course for your team. Click here to get started.
18 Reviews 4 Star

Course Reviews

  • Past Participant, Canada Border Services Agency Dec 6, 2021

  • Akshatha Mummigatti, Manager, Machine Learning, Kinaxis Inc Nov 8, 2021

    Great introduction to DEI concepts, what it is and the importance of implementing DEI programs, but not as much on the actual components of what a good DEI program would look like. Would like to see more information on what a good program should include. Maybe a part 2?

  • Past Participant, Alectra Utilities Nov 8, 2021

  • Jason Breukelman, Account Executive, Esri Canada Jul 26, 2021

    This course has led me to look at time management as the limited resource that it is, provided excellent ways to become more efficient through awareness of areas that cause loss of productivity. Thank you so much.

  • Michael LeBlanc, Canam Buildings and Structures Nov 18, 2019

    It is Applicable to all walks of business. sales, management, marketing etc.

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