Expanding Your Influence: Understanding the Psychology of Persuasion

Leadership
Course Code: 32204

Discover the secrets of great influencers

Expanding your influence requires insights that go beyond the actual process of influencing—and into the psychology of what truly prompts us to say yes or no.

In this 2-day course you’ll uncover persuasion techniques that most people don’t even know exist. You’ll learn how to build your influence by applying these psychological principles to any number of business interactions from managing, to negotiating, to giving presentations in which you need to sell your ideas. In addition, you will learn how to choose the best principle for any given situation and learn to listen more critically to other people’s persuasive arguments.

Date

Location

Time
Nov 13, 2017 - Nov 14, 2017

Toronto, ON

9:00 AM – 5:00 PM (ET)

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Jan 22, 2018 - Jan 23, 2018

Ottawa, ON

9:00 AM – 5:00 PM (ET)

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Mar 26, 2018 - Mar 27, 2018

Toronto, ON

9:00 AM – 5:00 PM (ET)

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Do you need a different date or location? We offer Courses On Request.

How You Will Benefit

Explore the psychology behind persuasion

Understand the psychological/subconscious triggers that influence a person’s decision-making process, behaviours and reactions

Select and customize the right law(s) of persuasion to apply in any situation

Learn tactics to protect yourself from unethical behaviour

Prepare to influence an individual by using a Pre-Persuasion Checklist

Who Should Attend

Business professionals and managers, including project managers and team leaders, who need to understand the psychological principles behind how people are convinced to do something.