Fundamentals of Marketing: Your Action Plan for Success (Live Online)

  • Professional Effectiveness
    Sales & Marketing
  • Course Code: 65512

A powerful, four-lesson workshop that delivers all the essentials for a break-out marketing career!

Master the basic skills and techniques necessary to become the marketer your company needs—a professional with the know-how to position your organization’s image, products and reputation ahead of the competition. And you’ll take the necessary steps to develop these marketing skills right at your keyboard! 

Do you need a different date or location? We offer Courses On Request.

How You Will Benefit

  • Acquire the basic marketing tools and expertise to identify, evaluate and overcome tough marketing challenges
  • Understand the components that make up compelling marketing plans and succeed in creating improved customer perceptions in a competitive environment
  • Discover creative ways to apply marketing principles and practices to compete successfully in a crowded marketplace
  • Understand the “whys” behind basic marketing practices and strategies
  • Begin to think—and act—like a world-class marketer 


Who Should Attend

Newly appointed marketers; product, brand and advertising managers; business professionals and non-marketers who need to understand marketing’s role in generating profits. More experienced marketers needing a refresher in traditional methods—and in a fast-changing marketing environment—will also benefit from attending. 




$1,900 Member Fee
$2,100 Non Member Fee
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