Summer 2025 CMC Quarterly

AI adoption is accelerating across industries—but many employees are still trying to catch up. While organizations are building strategies, rolling out tools, and experimenting with use cases, there's often a gap between what's implemented and what people are ready for. New research shows nearly 60% of employees feel behind when it comes to understanding and using AI.

In this issue of CMC Quarterly, we explore where AI adoption is gaining traction, what’s being overlooked, and how leaders can use AI to support business outcomes and their teams. You’ll also find practical insights from leaders across marketing, HR, and strategy on what AI is (and isn’t) ready to take on.

Top Insights From This Issue

• 58% of employees say they’re falling behind in AI knowledge and skills.
• Organizations with clear AI strategy and training earn higher trust and confidence from their teams.
• Mid-sized companies are leading the way on practical AI adoption.
• AI can streamline work—but human creativity, judgment, and leadership are still essential.

Featured Articles

• Plugging People into AI Adoption – How to prepare your workforce and build the skills that make AI useful.
• The Ultimate AI Playbook – Why tracking usage isn’t enough—and what to measure instead.
• In the Age of Digital Workers, You Still Have to Be the Boss – What leadership looks like when some of your “employees” are bots.
• Building an AI-Driven Culture in Modern Marketing – Where AI can help—and where it can’t replace the human touch.

Whether you're exploring AI for the first time or already testing tools, this issue will help you focus on what really moves the dial.

Read the Full Issue

Scroll through the Summer 2025 issue below, or open it in a new tab to download the PDF.