Expanding Your Influence: Tapping Into the Power of Persuasion
Build the persuasion skills to earn trust, gain buy-in, and move ideas forward.
Learn. Apply. Succeed.
Good ideas do not move forward on logic alone. This course helps you understand what makes people say yes, resist, hesitate, or engage, so you can influence decisions more effectively and ethically.
- Understand the psychological triggers that shape decisions, behaviours, and reactions
- Build trust and engagement before trying to persuade
- Choose the right persuasion approach for different people and situations
- Frame ideas using both logic and emotion
- Strengthen your ability to gain buy-in from colleagues, clients, leaders, and stakeholders
- Recognize how first impressions, verbal cues, and nonverbal communication affect influence
- Anticipate objections and respond before resistance becomes a barrier
- Recognize unethical influence tactics and avoid approaches that rely on pressure or manipulation
- Use the Pre-Persuasion Checklist to prepare for important influence conversations
- Apply persuasion principles to workplace conversations, presentations, writing, negotiation, and decision-making
Is This Course Right For You?
This course is designed for professionals who need to persuade stakeholders, build support for ideas, and communicate in ways that earn trust and encourage action.
98% of participants recommend this course.
The Learning Experience
This is an interactive, facilitated program focused on practical workplace application.
Participants learn through guided discussion, peer exchange, exercises, and role play. You will explore how persuasion works in real business situations, apply the Pre-Persuasion Checklist, and practise choosing the right approach for different influence challenges.
Duration: 14 Hours
Delivered: Virtual
Private delivery: Available and customizable to match your organization’s needs.
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DateLocationTime
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Jul 7, 2026 - Jul 8, 2026Live Online9:00 AM – 5:00 PM (ET)
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Aug 17, 2026 - Aug 18, 2026Live Online10:00 AM – 6:00 PM (ET)
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Sep 10, 2026 - Sep 11, 2026Live Online9:00 AM – 5:00 PM (ET)
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Oct 6, 2026 - Oct 7, 2026Live Online11:00 AM – 7:00 PM (ET)
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Nov 12, 2026 - Nov 13, 2026Live Online9:00 AM – 5:00 PM (ET)
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Dec 7, 2026 - Dec 8, 2026Live Online9:00 AM – 5:00 PM (ET)
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Feb 4, 2027 - Feb 5, 2027Live Online9:00 AM – 5:00 PM (ET)
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Mar 18, 2027 - Mar 19, 2027Live Online10:00 AM – 6:00 PM (ET)
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May 3, 2027 - May 4, 2027Live Online9:00 AM – 5:00 PM (ET)
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Jun 24, 2027 - Jun 25, 2027Live Online10:00 AM – 6:00 PM (ET)
Do you need a different date or location? We offer Courses On Request.
When colleagues learn together, everyone benefits!
Connect with an advisor to discuss delivering this course to your team.
Frequently Asked Questions
How can I improve my persuasion skills at work without relying on authority?
You do not need formal authority to influence outcomes. This course helps you understand how people make decisions, what causes hesitation or resistance, and how to communicate in a way that builds trust, earns buy-in, and moves ideas forward.
What will I learn in this influence and persuasion course?
You will learn how to apply persuasion principles in real workplace situations, including how to build trust, frame ideas more effectively, balance logic and emotion, read verbal and nonverbal cues, respond to objections, and choose the right persuasive approach for different people and situations.
Who should take Expanding Your Influence: Tapping Into the Power of Persuasion?
This course is designed for professionals who need to persuade stakeholders, build support for ideas, and communicate in ways that earn trust and encourage action. It is especially relevant for managers, project managers, sales professionals, product managers, purchasing professionals, marketing professionals, and others whose success depends on gaining agreement.
How is persuasion in business different from manipulation?
Persuasion is rooted in trust, clarity, credibility, and mutual benefit. Manipulation relies on pressure, distortion, or one-sided gain. This course focuses on ethical persuasion, helping you influence others while maintaining trust and strengthening working relationships.
Will this course help me influence senior leaders or decision-makers?
Yes. This course helps you think more strategically about how decision-makers evaluate ideas. You will learn how to frame your message, anticipate concerns, connect to business priorities, and present ideas in a way that makes it easier for others to understand, support, and act on them.
What is the Pre-Persuasion Checklist?
The Pre-Persuasion Checklist is a preparation tool used in the course to help you think through an influence situation before the conversation happens. It helps you consider the person you want to influence, the outcome you need, the likely concerns or objections, and the persuasion approach that may be most effective.
I have strong ideas, but people do not always act on them. Can this course help?
Yes. Strong ideas often stall because the other person does not yet see the relevance, urgency, value, or personal connection. This course helps you look beyond the message itself and consider how people interpret, evaluate, and respond to your ideas.
How is this course different from Getting Results Without Authority?
Getting Results Without Authority is the stronger fit when the central challenge is getting work done through people who do not report to you. It focuses on cooperation, credibility, personal power, reciprocity, negotiation, and building productive working relationships across the organization. Expanding Your Influence: Tapping Into the Power of Persuasion focuses more specifically on the psychology of persuasion. It helps you understand why people say yes, hesitate, resist, or engage, and how to choose an ethical persuasive approach for the situation.
Can this influence and persuasion training be delivered privately for my team?
Yes. This course can be delivered privately for teams or organizations that want to strengthen influence, persuasion, stakeholder communication, and buy-in across a group. Private delivery can be customized to reflect your organization’s priorities, audience, and communication challenges.
How long is this course?
Expanding Your Influence: Tapping Into the Power of Persuasion is a 14-hour program delivered virtually. It is also available for private delivery.
How is this course different from Influencing Skills Workshop?
Influencing Skills Workshop is a shorter, practical course focused on building credibility, understanding your influence style, and preparing for specific influence challenges. Expanding Your Influence: Tapping Into the Power of Persuasion goes deeper into persuasion psychology, including emotional needs, first impressions, trust, resistance, logic, emotion, and ethical persuasion. It is a stronger fit when you want to understand what drives decisions and how to adapt your approach more intentionally.
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Course Reviews
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Scot K., National Sales Manager May 29, 2026
Strong course with just enough content to digest and then immediately apply in the workplace.
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Ryan S., Area Sales Manager May 29, 2026
The instructor lead a very lively discussion, full of class feedback and dialogue, as well as group work that significantly aided the level of learning and development of the class participants. I will highly recommend this course for any business professional who wants to improve their communication skills to influence positive business outcomes for themselves and their organizations.
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Catherine K., Project Manager May 29, 2026
The training had a lot of good and helpful content. It was well structured for an online training with a good balance of instruction and group engagement.
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Marthu U., Corporate Benefits Manager May 29, 2026
Tremendously helpful and eye opening discussions! Enjoyed reconfirming what we were learning by having break out sessions and applying those principles. Every bit of the training is important and nothing we could do without
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Jacqueline R., COO May 29, 2026
This was an absolutely invaluable resource for me and very relevant. I am so excited to be able to participate and can not wait to implement the laws of persuasion in a very fluid manner into my work.
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Past Participant, Canada Border Services Agency Dec 6, 2021
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Past Participant, Alectra Utilities Nov 8, 2021
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Michael LeBlanc, Canam Buildings and Structures Nov 18, 2019
It is Applicable to all walks of business. sales, management, marketing etc.
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Nardia Ali, Environment and Climate Change Canada Mar 29, 2019
The course included examples which were very real and applicable. The exercises were fun and helped to reinforce the material taught. Joline was real and approachable. She hared her personal experiences with some of the situations to which the course topics could be applied and so gave the issues more meaning. Everyone at CMC was friendly, welcoming and competent in addressing all my needs.
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Glenn Lang, Regional Municpality of York Mar 27, 2019
Fantastic course! our Facilitator Joline was very knowledgeable and presented the information is a easily understandable manner. Although the group was small, everyone shared freely. The group was fun and interactive. Joline was fantastic! She was very knowledgeable and presented the information in a manner that was easy to understand and easy to work with. Always great! Sandy is always welcoming and makes us feel right at home ... and as always the course goes off without a hitch.
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Past participant, Nordion Nov 18, 2018
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Lucy Pacheco, IIROC Nov 15, 2018
I understand the course was reduced to 2 days. There was not sufficient time to discuss real situations with the amount of content required to cover. Our Facilitator was very positive and engaging. She made everyone feel comfortable to share experiences. I really enjoyed the conference and experience at CMC. The facilitator was excellent as were the resource materials and additional reading references provided throughout the day.
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Past participant, Cancer Care Ontario Apr 7, 2018
Very knowledgeable and pleasant. I would preferred that more time was focused in explaining the model on day one i.e. overall concept and how the model derived and then drilling down into details. However, I understand that this may have been the course curriculum and not the facilitator. great classroom environment and very pleasant staff
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Past participant, Berkley Canada Apr 2, 2018
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Past participant, The Cabinet Office, Ontario Digital Service Mar 27, 2018
One participant was fairly disruptive and took value away from the course. This person should have been spoken to after the first day and agreed to tone it down if they wanted to return for the second day. .
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Klaudia Campos, Peel Plastic Products Limited Nov 14, 2017
Excellent content and very knowledgeable trainer. The course structure gave us the opportunity to apply the acquired knowledge through role- play. It was a great way to learn , improve and reinforce some critical skills necessary for any negotiation.
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Past Participant, College of Audiologists and Speech-Language Pathologists of Ontario Nov 14, 2017
Extremely engaging and well informed. Great resource and was wonderful at brainstorming solutions to specific work situations.
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Past participant, MD-Direct Mar 23, 2017
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Past Participant, MD-Direct Mar 23, 2017
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Past Participant, Ontario Lottery and Gaming Mar 21, 2017
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Past participant, Ontario Lottery and Gaming Mar 21, 2017
My name was misspelled on the certificate and on the email to fill out the survey.
