ING Direct: Bringing their Corporate Culture to Life

By Canadian Management Centre

Bringing their Corporate Culture to Life

It couldn’t have been a tough decision to brand ING DIRECT a vibrant, juicy shade of orange – this is an organization with an attitude, an approach and a culture that is thoroughly refreshing. Since it launched in Canada in 1997, consumers have become familiar with ING DIRECT’s distinctive style of communicating principally through its marketing: clear, simple and direct (just as its ,name indicates).

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