Many years ago I was a monthly columnist for ASTD's flagship publication T+D, where I primarily wrote about learning and enterprise software. I dreaded that monthly deadline, but typically tried to stir up some debate. The always-too-polite learning industry sorely needed that.
In April of 2003 I wrote what was easily my most controversial column. Titled "Will enterprise software companies take over e-learning?," the column addressed the often-projected theory that large enterprise software companies like Oracle, SAP, Microsoft, IBM, etc. would wake up one day and gobble up all the available market share in the learning technology space. While this was a popular discussion topic, it was one the CEOs of learning technology companies (of which I was one) typically avoided. In other words, it was perfect material for the column.