Building Cultural Infrastructure

By Sharon Machrone and Linda Jenkins

One quality all successful organizations have in common is that they build appropriate and successful infrastructures. There's the physical and operational infrastructure-buildings, processes, systems-and there are the financial infrastructures like accounting systems and investment strategies.

But what about "cultural" infrastructure? How many companies devote time and energy to consciously developing a sound corporate culture? The fact is, almost all Human Resource and communications responsibilities are part of what we call "the Cultural Infrastructure," and are as critical to a company's success as its operating and financial strategies.

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