A Dozen Deadly Sins of Conducting Employee Surveys

By Leigh Branham

If you work long enough for one organization or another, eventually you have a story to tell about an employee survey that went wrong.

Still, 70 percent of all employers conduct surveys.  Why?  The most compelling reason is the impending talent shortage – if employers hope to retain good workers, they need to know what those workers are thinking and what they want from their employer of choice. 

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