Is Twittering a Productive Use of Work Time?

By Mark Vickers

I was torn. On one hand, I was skeptical about Twitter. Despite its growing popularity as a social networking site, it struck me as superficial and geared toward narcissists. After all, users can post messages of no more than 140 characters, so they often wind up posting mundane details of their personal lives.

On the other hand, at i4cp we're paid to look at data, and certain Twitter-related data was showing something interesting and mysterious. It was a study of how Web 2.0 technologies are being used for learning purposes in organizations, one commissioned by the American Society for Training & Development (ASTD).

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