The #1 Myth about Generation Y

By Bruce Tulgan

Here’s something interesting we’ve learned in our research. One of the questions we ask people every single day is this: “Are you loyal to your employer?”
 
If you ask the oldest, most experienced people, “Are you loyal to your employer?” they begin waxing philosophical. They say, “Well, loyalty is my core value. I’ve based my whole life and career on loyalty. But, gee, nowadays it’s hard to know what to do because it seems like loyalty is dead.”
 
If you ask Baby Boomers and older Generation Xers, “Are you loyal to your employer?” they usually say this: “Yes. No. Yes and no. It depends on what you mean by loyal.”
 
However, younger persons are more more likely to say “Yes.” Now we were very surprised by that. We say in our interviews, “Are you loyal to your employer?” And they say, “Yes.”
 

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