The two areas that are getting increased attention are golf and proposal writing. Now, the growing numbers of golfers-male and female-is understandable given the social and competitive aspects of the game and the Tiger Woods/Annika Sorenstam phenomenon. But why is proposal writing receiving more attention? Simple-it is the lifeblood of any flourishing organization.
The secret to a good proposal is to start by addressing the audience. Open with your understanding of their needs or problems. This section can be long or short, but it must be direct. It shouldn't hook or slice into concerns the reader doesn't know he has.
