Storytelling Power: Secrets for Exceptional Communication

  • Leadership
  • Course Code: 32102

Captivate your audience. Create emotion. Influence like never before.

Great stories can move mountains. The best storytellers have the power to persuade people to get behind an idea and give it their total support. Yet the ability to relate a story that people can connect with, are persuaded by and feel passionately about is a rare skill. This course will show you how to craft engaging and motivating stories that can spark commitment and passion throughout your organization—and grow your professional influence. Get ready to create your most inspiring messages and convey them with true conviction.

Do you need a different date or location? We offer Courses On Request.

How You Will Benefit

  • Determine effective stories to tell an individual or group in any situation that will engage people’s interest
  • Bring abstract ideas to life in a tangible, concrete way
  • Frame issues to foster understanding and agreement
  • Create rapport with individuals holding a wide range of attitudes, dissolving perceived barriers
  • Bring up difficult, emotionally charged issues without triggering defensiveness and resistance
  • Foster receptivity in others by allowing more of their authentic self to emerge, thus making it easier for people to relate to you
  • Mobilize people to action long after their direct interaction with you is over
  • Use compelling stories to appeal to listeners’ emotions and drive your points home
  • Relay information in an experiential manner for greater impact and understanding
  • Make a more powerful impression in meetings and presentations
  • Win over, influence and gain the trust of clients, customers and colleagues
  • Engage listeners with stories that naturally lead them to reach the conclusions you want  

Course Features:

  • Receive a copy of the book Whoever Tells the Best Story Wins and an audio CD of the six kinds of stories identified during your seminar
  • Practice delivering your stories in a safe environment
  • Coaching and direction from an expert practitioner throughout the program


Who Should Attend

Business professionals at all levels who are looking for an innovative and fresh way to stimulate and engage others, in order to get the outcomes they want.

Please note: Live Online sessions are conducted in partnership with American Management Association.



$2,195 Member Fee
$2,395 Non Member Fee
View our pricing options and start saving today
12 Reviews 4 Star

Course Reviews

  • Past Participant, Dilico Anishinabek Family Care Aug 26, 2019

    Sherry was fantastic - a real wealth of knowledge. Her stories really tied the course content together and illustrated so many examples for us. The course gave a good overview to crafting stories and great opportunity to practice each type of story.

  • Past Participant, Denso Sales Canada, Inc Nov 25, 2019

    I can see this as a three day course as well. It will allow us the time to work on each type of story. Shelia was great. I can see why she is facilitator of this class. She kept the class engaged and interested.

  • Mike McDougall, Toyota Tsusho Canada, Inc. Feb 22, 2020

    She was able to give examples for all concepts that made them easy to understand and gave relevant answers and feedback to all questions asked. I would take any course wth her. Very energetic and knowledgeable. The course material is relevant in a lot of circumstances in order to engage the audience to get your point across. The ability to practice the lessons in groups is what made the course valuable as you could practice the techniques/skills with your peers to really grasp the concepts. It was an energetic course with a lot of interaction, which is different than most courses/trainings.

  • Hanu Karavadi, Toronto Police Service Aug 28, 2019

  • Paul Moser, Senior Writer/Communicator (Sun Life didn't pay for my course, so I don't want to use their name.) Aug 28, 2019

    The facilitator was very good, and I enjoyed interacting with three people who didn't work in the industry in which I work. Her statements about her experience in the working world were very interesting and helpful. She encouraged us to express ourselves and created a comfortable, interactive environment. If you don't like working with others and presenting, don't take this course!

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