Ten Tips for the Successful Product Manager

Your company is instituting product management as a strategy to gain a competitive advantage in the market place. Management selected you, from a pool of very qualified Engineers and Technical Sales representatives, as the first product manager (PM) to launch the new PM program because you're an achiever, with a strong track record. The assignment starts in the morning, your mind is racing as you try to fall off to sleep, wondering what it takes to be a successful PM. Jim Carlton, an international consultant and trainer in marketing strategies and sales techniques and a regular presenter of Canadian Management Centre's marketing programs provides ten tips that will help: