The Road That Led to Alibaba

By Brian A. Wong, CMCQuarterly

The Road That Led to Alibaba Image

Alibaba was conceived at a time before China had undergone digital transformation.

On a breezy evening in September 2009, I stood backstage at Hangzhou’s leading sports venue, Dragon Stadium, peeking from behind a curtain at 35,000 excited Alibaba employees and their families.

It was our 10-year anniversary, but this was most assuredly not a typical stuffy corporate celebration... continue reading article

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