A Clear Path to Strategy Execution

By Mark Vickers

A mere 3% of respondents to a new global survey said their organizations are “very successful” at executing strategies. The survey, which included responses from 1,526 business professionals, was conducted by the Human Resource Institute and commissioned by the American Management Association. It found that 62% of participants rated their organizations at 3 or lower on a 5-point scale, where 1 equals “not at all successful” and 5 equals “very successful. ” In other words, most participants view their organizations as only moderately successful or worse at executing strategies.

The companies that reported relatively high success at executing strategies, however, seem to reap real dividends. That is, organizations that were good at executing strategies were also more likely to cite success in the marketplace, as measured by self-reported revenue growth, market share, profitability and customer satisfaction.

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