Assertiveness Skills for Women in Business

  • Business Excellence for Women
  • Course Code: 32528

Believe in yourself and others will too!

Send the right signals and get the right responses every time. By knowing how to handle yourself in just about any situation that comes up - without seeming either shy or pushy - you'll get things done and get what you want. You'll command respect. Assertiveness techniques, when used effectively, can make almost every aspect of your job and life better—but knowing which tools and techniques to use, and how and when to use them, is critical.  This course  addresses the unique challenges women face in business and how the effective use of assertiveness techniques is essential for survival and advancement. With these skills, you can increase the likelihood that you will send the right signals and get the right responses. They can help you command respect while being respectful, and handle almost any situation you’re likely to encounter without seeming overbearing. 

Do you need a different date or location? We offer Courses On Request.

How You Will Benefit

  • Recognize your own strengths and opportunities
  • Practice assertive behaviours in challenging situations
  • Learn to use assertive communication techniques: verbal, non-verbal and assertive listening
  • Better manage day-to-day interactions with colleagues, managers and clients
  • Employees feel a stronger sense of empowerment in their role
  • Identify the characteristics of the four assertiveness styles
  • Assess your individual assertiveness style and its effectiveness
  • Demonstrate assertiveness techniques using supportive communication behaviours
  • Define negotiation and its connection to assertiveness
  • Develop an action plan to overcome at least two personal obstacles to assertiveness
  • Incorporate techniques into everyday practices

Course Features:

  • Self assessment for insight into individual behaviour and how you work with others
  • Audiovisual resources to reinforce learning in an impactful manner
  • Role play to practice techniques and behaviours in a safe environment
  • Job aid(s) and tip sheets to take back to the workplace
  • Hands-on activities to engage participants in demonstrating skills


Who Should Attend

All women professionals, managers and supervisors who want to improve and build on their communication, conflict resolution, delegation and action-planning skills.

Live Online sessions are delivered in partnership with our affiliates at American Management Association.



$2,295 Member Fee
$2,545 Non Member Fee
View our pricing options and start saving today
96 Reviews 4 Star

Course Reviews

  • Past Participant, Samsung Electronics Canada Jul 3, 2019

  • Past Participant, Public Health Agency Of Canada Oct 4, 2019

  • Past Participant, Mitacs Inc. Oct 31, 2019

    Sherry provided a very comfortable and safe space for everyone to participate and learn. The course materials and videos provided great context to the content and I will be referencing the handouts at work as needed for future situations.I really appreciated Sherry's candidness and openness to discuss situations that were personally relevant to each participant. If you are looking for tools to be able to speak up and assert yourself, this course has tricks and tips for all

  • Past Participant, Hochtief PPP Solutions North America Aug 28, 2019

  • Crystal Tully, Bison Transport Aug 29, 2019

    I liked the group size, not sure what the target is and if 6 people is normal or if that's a product of a summer time course but I felt it was a good size for group discussion and getting good one-on-one feedback from Sherry. Very knowledgeable about the material. Very personable, she asked good probing questions and seem genuinely interested in everyone's personal challenges and helping provide them strategies.

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