Expanding Your Influence: Understanding the Psychology of Persuasion (Live Online)

  • Leadership
  • Course Code: 62204

Uncover persuasion techniques that most people don’t even know exist—and use them to build your influence.

Getting the reaction you want from others and expanding your influence require insights into the psychology of what truly prompts us to say “yes” or “no.” This course explores these psychological triggers and shows you how to apply persuasion principles to a wide variety of business interactions so you can achieve the outcomes you want.

Do you need a different date or location? We offer Courses On Request.

How You Will Benefit

  • Explore the psychology behind persuasion
  • Understand the psychological/subconscious triggers that influence a person’s decision-making process, behaviors and reactions
  • Select and customize the right law(s) of persuasion to apply in any situation
  • Learn tactics to protect yourself from unethical behavior
  • Prepare to influence an individual by using the Pre-Persuasion Checklist


Who Should Attend

Midlevel business professionals who need to understand how people are convinced to do something, including sales managers, VP/directors of sales, account executives, as well as project, product, purchasing and marketing managers.




$2,100 Member Fee
$2,399 Non Member Fee
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9 PDUs ( L: 9 )

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