Expanding Your Influence: Understanding the Psychology of Persuasion (Live Online)

  • Leadership
  • Course Code: 62204

Apply the principles of psychology from this seminar to influence and persuade others.

Bringing about the reaction you want from others and expanding your influence require insights that go beyond the actual process of influencing—and into the psychology of what truly prompts us to say yes or no. This influencer training explores these psychological triggers, plus how this knowledge may be used not just for compliance but for mutually desirable outcomes. You’ll uncover persuasion techniques that most people don’t even know exist, and learn how to build your influence by applying these principles to any number of business interactions, from managing, mentoring and negotiating to conversations, writing and presentations. In addition, you will learn how to choose the best principle for any given situation and avoid being manipulated by others.

Do you need a different date or location? We offer Courses On Request.

How You Will Benefit

  • Explore the psychology behind persuasion
  • Motivate others to say "YES!" the first time
  • Discover what prompts people to say yes or no 
  • Overcome objections before they happen
  • Customize persuasion techniques for every situation
  • Read body language
  • Role-play a solution to your biggest influence challenge at work
  • Learn tactics to protect yourself from unethical behavior
  • Prepare to influence an individual by using the Pre-Persuasion Checklist
  • Understanding the psychology behind the laws of persuasion
  • Appealing to human nature and fulfilling emotional needs
  • Recognizing the implications of unethical approaches to influencing people
  • Achieving a positive first impression 
  • Defining the two paths of persuasion: conscious and subconscious
  • Understanding the laws of expectations, esteem, connectivity and social validation
  • Selecting, customizing and applying the appropriate law of persuasion to any given situation
  • Balancing emotions and logic
  • Using the Pre-Persuasion Checklist to determine the appropriate law(s)
  • Applying the laws of persuasion back on the job


Who Should Attend

Business professionals at a midlevel position and above who need to understand the psychological principles behind how people are convinced to do something, including sales managers, VP/directors of sales, account executives, project managers and product managers, purchasing managers and marketing managers.



$2,295 Member Fee
$2,495 Non Member Fee
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20 Reviews 5 Star

Course Reviews

  • Walter N., , RAND CORPORATION Jul 24, 2020

    I think it is helpful to lay out these tools so explicitly. Most are things we have encountered many times in life, but it helps to be able to name and explain what is going on. On a personal note, as a former intelligence officer, the similarity of these techniques to the ones spies use to cultivate and compromise their sources was striking - for example to get a foreign official to eventually give up secrets. I guess persuasion is persuasion, but some of it, based on my background, felt a bit like the "dark side".

  • Tim M., Senior Auditor, SSA/OIG Audit Jul 24, 2020

  • Nicole L., Management and Program Analyst, FBI - Human Resources Division Jul 24, 2020

  • Catherine K., Project Manager, Mercedes-Benz Research and Development North America, Inc. Jul 15, 2020

    The training had a lot of good and helpful content. It was well structured for an online training with a good balance of instruction and group engagement.

  • Ed A., engineer, HUD Jul 15, 2020

    Well done, now that I'm used to this virtual environment.

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