Fundamentals of Professional Selling

Drive larger profits with professional selling skills that will earn the right business!

This sales training course is a road map of the entire sales process, covering every critical phase of selling. Practice and develop the enhanced listening and state-of-the-art prospecting skills you need to succeed as a professional salesperson in a unique business climate.

How You Will Benefit

Digital Badge image - Fundamentals of Professional Selling

  • Identify the behaviours, characteristics, and skills of a successful sales professional
  • Explain the importance of sales to any organization
  • Describe and implement various sales models
  • Use a customer-centered selling approach to provide value
  • Apply communication and sales tips, tools and techniques to improve/enhance sales performance
  • Develop an action plan to apply the learned skills
  • Manage time and priorities effectively
  • Build solid relationships with customers
  • Gain confidence and credibility
  • Improve your performance and achieve expected sales outcomes
  • Increase customer base and increased sales
  • Enhance customer relationships
  • Gain a competitive advantage through an effective sales team

Who Should Attend

Individuals with less than three years of selling experience, as well as potential candidates for sales positions. Customer service representatives may also benefit from this course.

Live Online classes are delivered in partnership with American Management Association.


$2,295 Non Member Fee
$2,095 Member Fee

Do you need a different date or location? We offer Courses On Request.

When colleagues learn together, everyone benefits!

Connect with an advisor to discuss delivering this course to your team.

58 Reviews 4 Star

Course Reviews

  • Michael K., National Sales Manager Feb 8, 2024

  • Kane O., Territory Manager Jun 16, 2023

    Great Course structure and loved the useful resources it provides!

  • David West, Circular Materials Dec 5, 2022

    Lots of good tips, great resources and materials, excellent trainer. I think it would have been good to mix up the breakout rooms a bit more, to get more ideas of other people's sales styles, however we always did a group review after so everyone did still have the opportunity to hear other people's approaches.

  • Past Participant, Koppert Canada Sep 13, 2022

    Overall good course with a knowledgeable instructor.

  • Kyle McCumber, FBT Inc. Feb 11, 2022

Canadian Management Centre Also Recommends:

  • Communicating Up, Down and Across the Organization

    Gain recognition, build stronger work relationships and deliver high-value results!

    Learn More

  • Negotiation Skills Workshop

    Start with a win-win approach that will foster positive business outcomes and relationships.

    Learn More

  • Influencing Skills Workshop

    Learn practical skills to influence others, build trust and credibility.

    Learn More

  • Essentials of Negotiation

    Gain the skills and insights to effectively negotiate with anyone, and in any industry.

    Learn More

Stay Connected