Fundamentals of Professional Selling

  • Business Enhancement Skills
    Sales & Marketing
  • Course Code: 35510

Drive larger profits with professional selling skills that will earn the right business!

This sales training course is a road map of the entire sales process, covering every critical phase of selling. Practice and develop the enhanced listening and state-of-the-art prospecting skills you need to succeed as a professional salesperson in a unique business climate.

Do you need a different date or location? We offer Courses On Request.

How You Will Benefit

  • Identify the behaviours, characteristics, and skills of a successful sales professional
  • Explain the importance of sales to any organization
  • Describe and implement various sales models
  • Use a customer-centered selling approach to provide value
  • Apply communication and sales tips, tools and techniques to improve/enhance sales performance
  • Develop an action plan to apply the learned skills
  • Manage time and priorities effectively
  • Build solid relationships with customers
  • Gain confidence and credibility
  • Improve your performance and achieve expected sales outcomes
  • Increase customer base and increased sales
  • Enhance customer relationships
  • Gain a competitive advantage through an effective sales team


Who Should Attend

Individuals with less than three years of selling experience, as well as potential candidates for sales positions. Customer service representatives may also benefit from this course.


37 Reviews 4 Star

Course Reviews

  • Past Participant, The Master Group Nov 26, 2017

  • Past Participant, Esri Canada Nov 20, 2017

    Karen was able to adapt course examples to suite my needs.

  • Past Participant, Esri Canada Nov 20, 2017

  • Amy Pagliaroli, Colortech Inc Nov 20, 2017

    Karen presented the material in a very useful and effective way that I can see would help me in the future

  • Sue C. Nov 22, 2016

    Bill Sayers was very engaging and always encouraged participation!! Excellent leader CMC has a very professional setting and all participants were taken care of

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