Fundamentals of Professional Selling

  • Professional Effectiveness
    Sales & Marketing
  • Course Code: 35510

Drive larger profits with professional selling skills that will earn the right business!

This sales training course is a road map of the entire sales process, covering every critical phase of selling. Practice and develop the enhanced listening and state-of-the-art prospecting skills you need to succeed as a professional salesperson in a unique business climate.

Do you need a different date or location? We offer Courses On Request.

How You Will Benefit

  • Identify the behaviours, characteristics, and skills of a successful sales professional
  • Explain the importance of sales to any organization
  • Describe and implement various sales models
  • Use a customer-centered selling approach to provide value
  • Apply communication and sales tips, tools and techniques to improve/enhance sales performance
  • Develop an action plan to apply the learned skills
  • Manage time and priorities effectively
  • Build solid relationships with customers
  • Gain confidence and credibility
  • Improve your performance and achieve expected sales outcomes
  • Increase customer base and increased sales
  • Enhance customer relationships
  • Gain a competitive advantage through an effective sales team


Who Should Attend

Individuals with less than three years of selling experience, as well as potential candidates for sales positions. Customer service representatives may also benefit from this course.


50 Reviews 4 Star

Course Reviews

  • anthony Dasilva, Wajax/Motion Electric Nov 21, 2019

    I felt that the course was rushed. The trainer was great and answered all questions thoroughly. I believe 3 days would have been more thorough She was very knowledgable and had valuable information. She took time to answer all questions and made sure we understood. The course has some very good material about the fundamentals of selling.

  • Past Participant, Morningstar Nov 19, 2019

    Great sales course. Great instructor. Read and review material

  • Jim Power, Watson Building Supplies Nov 19, 2019

    As an experienced sales person I found this course was more geared towards new sales people which was presented very well. Karen was a very good facilitator. She communicated very well with the class.

  • Past Participant, Walker Industries Nov 20, 2019

    I feel like I have received useful takeaways from this course that I will be applying in my current role. Karen was very accommodating to discussing personal inquiries on the fly with substance and validity. It is a great way to network with others in similar roles and the facilitators are great resources.

  • Past Participant, Epson Canada Ltd Nov 19, 2019

    I really liked the section about the DiSC personality profiles. Karen is a very engaging instructor. Her wealth of industry experience really added to the value of the course.

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