Negotiating to Win

  • Communication & Interpersonal Skills
  • Course Code: 32513

Gain the skills, insights and competencies required in all negotiations - in every industry - at every level.

Whether it’s allocating resources for a project, funding a new initiative or establishing a supply chain for a new product or service, negotiation is at the heart of the process. But few people understand the structure, techniques and approaches available to them as they seek to positively influence an outcome. This hands-on seminar gives you a step-by-step guide to effective negotiation. You must identify the problem, understand it from the other’s perspective, generate alternative solutions and select a solution that benefits both sides. All parties need each other to achieve their goals. Negotiation focuses on solving the problem and closing the gap between what both parties want.

Do you need a different date or location? We offer Courses On Request.

How You Will Benefit

  • Identify what is negotiable in typical business situations
  • Apply the six stages of negotiation
  • Apply the principles of persuasion to negotiation
  • Identify ways to adjust communication styles to achieve agreement
  • Craft a negotiation strategy for a business negotiation
  • Know when—and when not—to negotiate
  • Develop an effective plan and strategy for any negotiation
  • Know what behavior to adapt at each stage of the negotiation
  • Adjust your communication style to achieve desired results
  • Successfully apply the principles of persuasion to any negotiation situation
  • Effective negotiate face-to-face, on the phone or through email and other media


  • Self-assessments for insight into individual behaviour and how you work with others
  • Simulation activities to help transfer learned skills and behaviours to the job
  • Role plays to practice techniques and behaviours in a safe environment


Who Should Attend

All professionals, managers, sales and purchasing specialists, project managers and others responsible for negotiating the best possible terms of an agreement for their organization.  Note: This program in not intended for labour-union negotiators on either side.


76 Reviews 4 Star

Course Reviews

  • Past participant, Deposit Insurance Corporation Of Ontario Nov 7, 2018

  • Past participant, Export Packers Nov 7, 2018

    This course will be very helpful for me in the future, and I learned a great deal. The instructor was a true professional. However, I did feel that the course was geared to people who have some experience with negotiating and wanting to build on that strength. Until participating in this course I had know knowledge of the negotiating process. The process was very foreign to me and although I walked away with a wealth of new knowledge, I felt many times very overwhelmed. I feel it could be a benefit to split this course into two levels, one for beginners and one for advancing negotiating skills. The Facilitator was professional, kind and extremely knowledgeable. He made the program a great experience.

  • Past participant, Toronto Transit Commission Oct 21, 2018

    More bullet points of long paragraphs in the notebook could provide more clarity and would be easier to follow. The quality, quantity, and variety of refreshments were low comparing to previous years.

  • Past participant, Salesforce.Com Jun 27, 2018

    Everything was great. A lot of practice and exercises which is good! Regarding the material maybe have something more recent (the video)

  • Past participant, John Howard Society of Thunder Bay & District Jan 21, 2018

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